About Open D2C
A product discovery platform for Indian direct-to-consumer brands.
Open D2C is a platform owned and operated by Gray Cup Enterprises.
What we do
India has thousands of independent D2C brands — most of them running on Shopify, most of them invisible to buyers who don't already know they exist. Open D2C fixes that.
We crawl seller websites, index their product catalogs, and make them searchable on a single platform. Buyers discover brands, click through to the original website, and purchase directly from the brand. We never handle payments or inventory.
Think of us as a search layer on top of the Indian D2C ecosystem — built for buyers who want to discover what's out there, and for brands who want to be found.
To keep the platform free and running, we may display advertising in the future. Ads help cover server costs and fund ongoing improvements to the platform. Any advertising will be clearly labelled and will never affect organic search results.
What we believe in
Discovery, not middleman
We don't sell products, hold inventory, or take a cut of any sale. We exist purely to help buyers find Indian D2C brands they wouldn't have found otherwise.
Free for brands
Listing on Open D2C is free. Indian D2C brands shouldn't have to pay to be discoverable. We crawl publicly available data so brands get found without any manual work.
Search-first
We index every product into Typesense for instant, typo-tolerant search. The experience is closer to a search engine than a traditional marketplace.
Seller-controlled
Sellers connect their store via our console, can manage visibility, and control which products appear. We don't publish anything a seller doesn't want published.
The team
Get involved
We're in early stages. If you run a D2C brand and want to get listed, or if you want to partner with us in any capacity, reach out.
Open D2C is a platform by Gray Cup Enterprises · Gray Cup Enterprises Private Limited · CIN: U47211DL2025PTC457808 · India